A scratch coupon, to increase order frequency, deepening customer engagement, and increasing the average order.
How does this work: at the end of every order, a scratch card pops up for the customer; after he scratches it, he wins one pre-defined product to use in his next order, conditional on time and the minimum order sum.
For example, you won fries for your next order, valid for 10 days, minimum order 70 NIS.